STACEY LARTER
Digital Marketing and Growth Acquisition
Marketing Leader: Improve Revenue - Brand Awareness - Operational Efficiency - Growth Marketing
The experience I bring to my new employer includes significant achievements in digital marketing, focusing on growth marketing, client acquisition and retention.
With extensive digital marketing experience, I engage diverse specialists/SMEs/teams to deliver successful projects. As a result, I have increased traffic to landing pages/websites, built a social media following from almost infancy, generated many MQLs in the B2B (SaaS) space and ultimately, increased revenue.
I adapt quickly and learn independently, even ready to pivot into different digital streams if older methods are less in demand or have become ineffective.
I look forward to your email to arrange an interview.
EXPERIENCE
Schneider Electric SE - SaaS
Senior Digital Marketing Manager/Contractor (remote)
- Structured a long-term drip marketing campaign to launch three SaaS products digitally, resulting in a successful increase of ongoing MQLs
- Partnered with cross-functional SMEs and team leads
- Reviewed website and all lead generation channels
- Incorporated digital media (SEO, SEM), paid social, nurture and virtual events to create and accelerate pipelines
2021
2022
2011
2019
Schneider Electric SE - SaaS / AVEVA Software
Senior Marketing Manager (remote)
- Increased customer subscription-based participation in the biennial end-user 3-day event
- Conducted A/B tests and evaluated the performance of marketing activities
- Worked with cross-functional SMEs and team leads to define GTM strategies, followed by creating campaign strategies and demand journeys; worked with Marketing Analysts for reporting
- Incorporated digital media (SEO, SEM), paid social, email marketing, nurture, and live and virtual events to create and accelerate pipelines
www.staceylarter.com
Senior Marketing Contractor (as needed)
- B2B: Technology (ongoing branding projects from 2004)
- uxd.ca: developed and implemented various digital media campaigns to assist in securing UXD projects in: design team/practice management, research, wireframes, UI, prototyping, Figma, Sketch, Azure, Adobe, Jira, DesignOps, DevOps & Design systems
- B2C: Healthcare (2020 - Jan 2021)
jawdropmarketing.com: Managed and ensured consistent branding and content management, design of digital advertising.
2004
2021
2006
2010
DuCharme McMillen & Associates, CDA
Senior Product Marketing Manager
- Developed new strategies to increase penetration into industrial markets in Western Canada
- Developed processes for lead generation, leading to YOY growth
- Used LinkedIn, online databases, and email outreach to qualify, prospect, and get in contact with over 60% of leads
Deloitte & Touche LLP
Senior Marketing and Business Development Manager
- Conducted primary research and analysis
- Developed channel marketing
- Prepared initial presentations and proposals
- Met goals for moving prospects through the buyer's journey (turning MQLs into SQLs and working as a team to close )
- Responsible for content management (all marcom, inbound marketing)
2004
2006
EDUCATION
Qualified practitioner with team leadership skills, relationship-building experience across organization with high level of self-motivation. Advisor in Bow Valley College mentorship program.
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Education
St. Lawrence College 1986-1989
Business: Marketing - graduated with Distinction
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Digital Marketing
HubSpot, Inc
Sales Enablement
Email Marketing
Inbound Marketing
Software Marketing
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Dale Carnegie Certification
University of Central Missouri
Team Leadership (3 certifications)
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Customer Service Excellence
St. Lawrence College
Certificate
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Digital Marketing Analysis
University of Calgary
Certificate